On May 19th I attended a college sponsored professional development event on ‘creating your niche with social media’.  Tools covered included  Twitter, Facebook, LinkedIn, Blogs and YouTube.

While I am familiar with and make use of all of the above tools, the most valuable part of the eminar was the information shared on how different generations use social networking tools. It became clear that the millenials, those born between 1980-1995 (or 2000),  have some very different demands from their colleges. They tend to spend more time on the Internet then they do watching TV.  See http://www.youtube.com/watch?v=at7i8xh19pw&feature=fvw